Microblogging (like Twitter) is a great way to reach many people instantly. It is a tool that all athletics programs should incorporate. It can let fans know about upcoming special events, game results, or schedule changes. It can be used to remind people to come support the athletics program and also attract new fans, because it is free advertising. In today’s technological society, it is an essential tool in order to reach a broader fan base that would be impossible to do through email, a conventional website, or signs alone. And best of all, many people are already using microblogging on a regular (and sometimes obsessive) basis, so the information that is sent is sure to be seen by a vast array of people.
Since many people have the potential to see such posts, it is very important that an organization or an individual presents themselves in a professional manner at all times. Microblogging can really promote a program or an individual, but it can also damage a reputation if one is careless. Making sure that posts are appropriate at all times is key to successful microblogging.
Since many people have the potential to see such posts, it is very important that an organization or an individual presents themselves in a professional manner at all times. Microblogging can really promote a program or an individual, but it can also damage a reputation if one is careless. Making sure that posts are appropriate at all times is key to successful microblogging.